Imagine being an A-lister who attends a dozen of red carpet events a year. Your first time smiling to cameras in a 10K-pound gown should be exciting. The second and third probably too. But sooner or later I imagine you’d be fed up with the LBDs and the red Valentinos and the 5-inch Louboutins and the Chanel No. 5, and craving for a change in the dress code, right? Wouldn’t you dream of, like, a punk-themed gala?
Sometime around 2010, the first photo of a tofu cake (or was it a mango salad?) appeared on my Facebook feed. What was my reaction? I wish I remembered. Perhaps I smiled. Maybe I “liked” it. Or possibly I turned off my desktop PC (oh, the technology we used in ye olden days!) and headed to the kitchen. Most likely, I ignored it, not realizing that I was just witnessing the birth of a trend soon to sweep the world.