Some fragrances are so popular that you can name them as soon as you smell them. In other cases, it’s not even necessary to open the cap: you catch a glimpse of the bottle and know what’s on the label without having to read it. Just like clothes, perfume bottles can reach iconic status thanks to their extravagance, or, conversely, because of their simplicity. They’re often designed with no less care and imagination than couture collections. And it doesn’t really surprise me – if you think about it, fashion itself is just the art of packaging.